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Ep. 79 - Juliana Stancampiano - The Evolution and Future of Sales Enablement
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How has the role of sales enablement transformed since its early days, and what does this mean for the future? Join me for my final episode of "Stories from the Trenches" as I sit down with Juliana Stancampiano, CEO of Oxygen and former board president of the Revenue Enablement Society (RES).
We trace Sales/Revenue Enablement's transition from traditional sales training to the more holistic approach of modern sales enablement, emphasizing the diverse backgrounds of professionals in the field. We dive into the critical role of organized processes, clear metrics, and continuous learning in driving sales performance and discuss the importance of educating senior executives about effective enablement and the impact of new technology on the field.
Be sure to subscribe and follow the Revenue Enablement Society on LinkedIn for exciting announcements about what's next for the podcast!
As this is my final episode as producer and host, I want to express my heartfelt gratitude to all my guests and listeners. Thank you all for being integral to this incredible journey with "Stories from the Trenches."
Juliana Stancampiano is an author, entrepreneur, and leader helping businesses prepare their people for what happens next. For more than 15 years, she has helped leaders translate their company’s strategy into tangible achievements for their people, creating experiences that help people succeed. As CEO of Oxygen, Juliana has developed a unique perspective around the enablement, skilling and ways of educating the workforce of today. Juliana also held the Board Presidency for the Sales Enablement Society from 2019-2022.
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Chapter
1. Ep. 79 - Juliana Stancampiano - The Evolution and Future of Sales Enablement (00:00:00)
2. Revenue Enablement Evolution and Insights (00:00:01)
3. Evolution of Sales Enablement Roles (00:10:44)
4. Navigating the Sales Enablement Profession (00:22:43)
5. Embracing Change in Sales Enablement (00:30:31)
6. Wrap-Up and Future Announcements (00:34:31)
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