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Testing vs. Optimization: Strategies for Paid Media Success
Manage episode 450067109 series 3574055
Konten disediakan oleh Anthony Karls. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Anthony Karls atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.
00:00 Introduction to Revenue Roadmap
00:23 Getting to Know James Patterson
02:02 Understanding Testing vs Optimization
03:45 Optimization Examples and Strategies
05:45 Maturity in Marketing Programs
14:19 Risks and Rewards of Testing
17:04 Conclusion and Final Thoughts
Check out our Blog!
https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/
#digitalmarketing #ppc #businessgrowth
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