Mapping Out Your Process - Casey Cheshire - RevOps 500 Podcast

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Elizabeth MeLampy: Forget the Camel 39:33

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39:33

"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…

RevOps 500 «
Mapping Out Your Process - Casey Cheshire - RevOps 500 Podcast - Episode # 001

2 tahun yang lalu 43:30

MP3•Beranda episode

How do I map out my company's work process? What does it mean to be strategic? We have just the episode for you! Today we have Casey Cheshire, Founder & CEO of Ringmaster Conversational Marketing and Podcast Host of The Hard Corps Marketing Show & Creating The Greatest Show. Casey discusses with Sajeel Qureshi how important it is to have a strategy. Strategy is all about having a goal and how to get there. Having a goal in mind and figuring out what actions you can do to get there is key. Casey gives us his tips on how to listen to your customers and how to step out from behind your computer in order to grow a relationship with your clients. Tune in to this great episode!

RevOps Myth:

Marketing does not inherently matter.

Takeaways:

For marketers, just because your technology stack is big. It doesn't mean you're making a difference in your company. You have to put yourself out there and actually make yourself busy rather than making it look like you’re busy.
Learning technology is normally the first step marketers learn when it shouldn’t be. Learning about the process of the company should be the first thing marketers should learn.
Try to implement training for the companies that you’ve worked with. When doing this you will find gaps within the company that you can correct such as stuck leads and communication issues.
Figure out what it means to be a strategic marketer in your company. Marketers will tend to overuse the word “strategic” without knowing what it means. Strategy is all about having a goal and how to get there.
It is very important to figure out what goal you want to set for yourself and your company. It is always good to have some goals in mind for yourself and your business. To solve this, ask yourself some questions, where's this company going exactly? Where does the CEO wanna take it?
It is always important to step out from behind technology and go out to talk to customers. Build that personal relationship with them. Listening to them can create trust between you and your client.

Quote of the Show:

“I want people to do marketing automation right.” (18:35)

Links:

Twitter: https://twitter.com/CaseyChesh
LinkedIn: https://www.linkedin.com/in/caseycheshire/
Website: https://ringmaster.com/
Book: Marketing Automation Unleashed: The Strategic Path for B2B Growth
Podcast: The Hard Corps Marketing Show and Creating The Greatest Show

Ways to Tune In:

32 episode

#Business #Marketing #RevOps 500

Mapping Out Your Process - Casey Cheshire - RevOps 500 Podcast - Episode # 001

RevOps 500

published 2 tahun yang lalu

MP3•Beranda episode

RevOps Myth:

Marketing does not inherently matter.

Takeaways:

For marketers, just because your technology stack is big. It doesn't mean you're making a difference in your company. You have to put yourself out there and actually make yourself busy rather than making it look like you’re busy.
Learning technology is normally the first step marketers learn when it shouldn’t be. Learning about the process of the company should be the first thing marketers should learn.
Try to implement training for the companies that you’ve worked with. When doing this you will find gaps within the company that you can correct such as stuck leads and communication issues.
Figure out what it means to be a strategic marketer in your company. Marketers will tend to overuse the word “strategic” without knowing what it means. Strategy is all about having a goal and how to get there.
It is very important to figure out what goal you want to set for yourself and your company. It is always good to have some goals in mind for yourself and your business. To solve this, ask yourself some questions, where's this company going exactly? Where does the CEO wanna take it?
It is always important to step out from behind technology and go out to talk to customers. Build that personal relationship with them. Listening to them can create trust between you and your client.

Quote of the Show:

“I want people to do marketing automation right.” (18:35)

Links:

Twitter: https://twitter.com/CaseyChesh
LinkedIn: https://www.linkedin.com/in/caseycheshire/
Website: https://ringmaster.com/
Book: Marketing Automation Unleashed: The Strategic Path for B2B Growth
Podcast: The Hard Corps Marketing Show and Creating The Greatest Show

Ways to Tune In:

32 episode

#Business #Marketing #RevOps 500

Semua episode

1
Dealing with Common Problems in RevOps - Jen Bergren - RevOps 500 Podcast - S02E05 49:38

27 weeks yang lalu49:38

49:38

In this conversation, Sajeel Qureshi interviews Jen Bergren, an operations trainer and HubSpot RevOps certification professor, about the myths and challenges of RevOps. They discuss the misconception that RevOps is solely about software administration and the importance of teaching strategic skills in addition to technical ones. Jen shares that in her RevOps bootcamp, she focuses on teaching prioritization, project management, goal setting, overcoming objections, and process mapping. They also discuss the prerequisites for becoming a RevOps professional and the need for generalists with a wide range of experience. Jen talks about the challenges of fending off requests from different departments and the importance of making your work visible and proving your success. They touch on common problems in RevOps, such as dealing with bad data and articulating the value of RevOps work. Jen shares her journey into RevOps and her upcoming book, 'What is RevOps?' which aims to provide clarity and create career paths in the field. Jen Bergren discusses the importance of documentation in various aspects of her career, including training new hires, seeking promotions, and improving team efficiency. She emphasizes the need for clear and user-focused documentation, incorporating multiple formats to cater to different learning styles. Jen also shares her insights on the future of documentation and the role of AI in note-taking. Additionally, she talks about her weekly newsletter, where she shares interesting and diverse content with her audience. Takeaways RevOps is often misunderstood as solely being about software administration, but it is a strategic role that requires a wide range of skills. In addition to technical skills, RevOps professionals need to be proficient in prioritization, project management, goal setting, overcoming objections, and process mapping. There are no strict prerequisites for becoming a RevOps professional, but a background in various functions across the business can be beneficial. One of the challenges in RevOps is fending off requests from different departments and proving the value of RevOps work. Common problems in RevOps include dealing with bad data and articulating the value of RevOps work. Jen Bergren is writing a book titled 'What is RevOps?' to provide clarity and create career paths in the field. Documentation plays a crucial role in various aspects of a career, such as training new hires, seeking promotions, and improving team efficiency. Good documentation is clear, user-focused, and incorporates multiple formats to cater to different learning styles. The future of documentation is not threatened by AI, as robots cannot extract the context and history behind the information like humans can. Jen's weekly newsletter is a curated collection of diverse and interesting content that aims to save people time and share valuable resources. The act of taking notes and documenting processes helps individuals understand and learn more about the subject matter. Sound Bites "RevOps people are just software admins or tool people, that revops is not strategic." "It's all about frameworks and project management and goal setting and prioritizing and overcoming objections and big picture things that lead people to success that usually aren't taught." "We teach prioritizing, like how to prioritize projects, how to make a roadmap of your projects and how to present that information so that everyone can agree on like this is what you're doing." "I also used documentation to try to get a promotion because at one corporate job I had, like my manager changed five times in one year. Nobody knew what I was doing." "I would say that it is clear that it's written for the user and not for yourself unless you are the only user." "Building that culture of document using documentation of communication of when you're answering someone's question also including the documentation as a reminder." Chapters 00:00 Dispelling the Myth: RevOps is More Than Software Administration 03:01 Teaching Strategic Skills in RevOps Bootcamps 05:24 The Importance of Making Your Work Visible in RevOps 08:47 Dealing with Common Problems in RevOps 11:46 Jen Bergren's Journey into RevOps and Her Upcoming Book 24:58 The Importance of Documentation in Career Development 26:33 Creating User-Focused and Multi-Format Documentation 34:06 The Future of Documentation and AI 43:46 Jen's Weekly Newsletter: Sharing Valuable Resources 48:48 The Learning Power of Taking Notes and Documenting Processes Links Jen Bergren's LinkedIn Sajeel's LinkedIn Computan's LinkedIn…

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Using Data to Measure and Track Performance – Peter Caputa – RevOps 500 Podcast – S02E04 57:58

28 weeks yang lalu57:58

57:58

In this episode of RepOps 500, Sajeel Qureshi interviews Pete Caputa, the CEO of DataBox. They discuss the misconceptions of the linear buyer's journey in RevOps, the importance of collaboration and networking, and the evolution of customer support and success. Pete shares his observations on the changing market dynamics and the need for businesses to differentiate themselves. He also explains the various support channels and resources available to DataBox customers. The conversation highlights the significance of customer-centric strategies in driving growth and retention. DataBox is a product that helps professional services firms, particularly marketing agencies, better guide their clients using data. It offers goal-setting, benchmarking, forecasting, and correlation capabilities to help companies understand their performance and make informed decisions. The focus is empowering teams to own certain parts of the business and holding them accountable for results. Data is a critical management tool that allows companies to measure and track their performance, identify opportunities for improvement, and diagnose problems. Marketing should focus more on creating a unique and differentiated business informed by qualitative research and feedback. Takeaways The buyer's journey is not a straight line from prospect to customer; it is a complex and non-linear process. Collaboration and networking with industry peers and potential partners can lead to indirect sales and referrals. Businesses need to differentiate themselves in a crowded market to stand out and attract customers. Customer support and success are crucial for driving growth and retention. DataBox offers a range of support channels, including chat, help docs, account management, and technical services. DataBox helps professional services firms better guide their clients using data. DataBox offers goal-setting, benchmarking, forecasting, and correlation capabilities. Data is a critical management tool for measuring and tracking performance Marketing should focus on creating a unique and differentiated business Qualitative research and feedback are important for making informed decisions Sound Bites "Buyers take a crazy circuitous start-stop journey from going from unaware of a problem and unaware of a solution to becoming aware and then to the point where they ultimately make a decision to change something and buy a product." "The problem I see with most marketing and sales org is like, they spend money on paid ads, they put people to landing pages, they capture lead. Then the sales team goes crazy trying to pitch them, pitch them, pitch them. And then if they don't buy in 30 days or don't respond to 16 emails, they give up. And so it's so one track." "Most people basically launch a commodified business and then they wonder why their cold outreach doesn't go to get answered. They wonder why they're constantly dropping in search rankings for stuff that they used to rank for just a month ago. They wonder why their following isn't growing, why they aren't getting engagement on their LinkedIn." "Our core focus is helping companies get a handle on their performance so that they can better achieve what they want." "Goal tracking is important for any well-run company." "Businesses will operate in the future with software that pulls everything together and a few smart people paying attention to everything." Chapters 00:00 Introduction and Background 01:36 Demystifying the Linear Buyer's Journey in RevOps 07:45 Differentiation: Standing Out in a Crowded Market 13:20 The Evolution of Customer Support and Success 19:32 Support Channels and Resources for DataBox Customers 27:19 The Complexity of DataBox's Product and Challenges 28:23 The Challenges of Managing Multiple Markets 30:08 Helping Companies Get a Handle on Performance 35:03 The Future of Business Operations 41:41 The Critical Role of Data in Management 48:57 Creating a Unique and Differentiated Business 53:04 The Importance of Qualitative Research in Marketing Links Pete Caputa's LinkedIn Databox' LinkedIn Databox Website Sajeel's LinkedIn Computan's LinkedIn Computan website…

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Creating a Successful RevOps Strategy – Christopher Nault – RevOps 500 Podcast – S02E03 33:44

32 weeks yang lalu33:44

33:44

In this episode of Revops 500, Sajeel Qureshi interviews Christopher Nault, founder of Growth, a HubSpot partner agency. They discuss the role of RevOps and its importance in businesses of all sizes. Christopher emphasizes that RevOps is about putting systems in place to track and adjust variables, and it requires business acumen and experience. They also discuss the challenges of implementing RevOps in smaller organizations with limited resources. Christopher highlights the value of technology, particularly tools like HubSpot, in helping smaller organizations automate processes. They also touch on the importance of transparency and communication in managing teams and the future of RevOps. In this conversation, Christopher Nault and Sajeel Qureshi discuss managing remote teams and building company culture. They also touch on finding the right talent for a team and creating a successful rev ops operation. The conversation is light-hearted and humorous, with Sajeel using sock puppets to add a playful element. Takeaways RevOps is about putting systems in place to track and adjust variables Business acumen and experience are essential for success in RevOps Implementing RevOps in smaller organizations can be challenging due to limited resources Technology, such as HubSpot, can help automate processes for smaller organizations Transparency and communication are vital in managing teams The future of RevOps involves reducing manual work and focusing on forward-thinking strategies. Managing remote teams requires more than just sharing documents; it involves effective communication and understanding cultural differences. Finding the right talent involves a combination of HR support, interviews, and evaluating problem-solving skills. Creating a company culture that allows for intercommunication and growth requires understanding the team's vibe and selecting team members accordingly. A successful rev ops operation focuses on the intersection of sales, marketing, and customer service and keeps the flywheel spinning. Humor and playfulness can be valuable in building relationships and creating a positive work environment. Sound Bites "RevOps is really just putting the systems and identifying and putting in the systems in place to see the work that you're doing and give you the ability to adjust variables." "Implementing RevOps in smaller organizations is harder due to knowledge, expectation, and resource allocation." "With tools like HubSpot, smaller organizations can do a lot with automation and pay practically nothing." "That's good to while." "The soft skills to be successful." "It's like cookies and cream, it kind of works." Chapters 00:00 Introduction and Background 03:34 Challenges of Implementing RevOps in Smaller Organizations 07:09 Transparency and Communication in Managing Teams 14:24 The Future of RevOps: Reduction of Manual Work and Forward-Thinking Strategies 19:53 Personalization in RevOps 24:22 Choosing the Right Tools for RevOps 26:27 Managing Remote Teams and Building Company Culture 33:05 The Importance of Humor in the Workplace Links Chris Nault LinkedIn Growth Operations Firm's LinkedIn Growth Operations Firm website Sajeel Qureshi's LinkedIn Computan's Website Computan's LinkedIn…

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Sales Success through Meaningful Conversations - Rick Roberge - RevOps 500 Podcast - S02E02 52:25

32 weeks yang lalu52:25

52:25

Gill Bates interviews Rick Roberge, a sales expert, about effective sales strategies in this conversation. They discuss the importance of having meaningful conversations with prospects, the problem with spam messages, the value of introductions, and the need to focus on solving customers' problems. Roberge emphasizes the importance of listening and understanding the needs of potential customers. He also highlights the need for salespeople to ask the right questions and dig deeper to uncover the obstacles preventing prospects from achieving their goals. In this conversation, Rick Roberge and Gill Bates discuss self-limiting beliefs, cold calling, and finding creative ways to attract customers. They also play a role-playing game to explore different customer acquisition strategies. Rick shares his insights on the importance of building relationships and being authentic in sales. The conversation concludes with a discussion of work-life balance and the importance of enjoying what you do. Takeaways Effective sales involves having meaningful conversations and understanding the needs of potential customers. Spam messages are not an effective sales strategy and can be counterproductive. Introductions from trusted sources can help establish credibility and build relationships with prospects. Salespeople should focus on solving customers' problems rather than pushing their products or services. Asking the right questions and digging deeper can uncover the obstacles preventing prospects from purchasing. Self-limiting beliefs can also prevent people from taking necessary actions in sales. Cold calling may not be effective in today's world, so finding alternative ways to attract customers is essential. Building relationships and finding common ground are essential to successful sales conversations. Work-life balance is about integrating work and personal life rather than separating them. Enjoying what you do is essential for long-term success in sales. Quote from the episode: "If I want to meet somebody that I don't know, I get somebody to introduce me that does know them." 00:00 Introduction and Excitement 01:00 Rev Ops Myths and Spam Messages 06:30 Solving Customers' Problems 10:10 Asking the Right Questions 28:00 Finding Creative Ways to Attract Customers 29:13 Role-Playing and Exploring Strategies 33:20 The Importance of Building Relationships 36:31 Exploring Work-Life Balance in Sales Links: Rick Roberge's LinkedIn 164thFloor's Linkedin Computan's Website Computan's LinkedIn…

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Startups, Strategy, and Success - Caleb King - RevOps 500 Podcast - S02E01 42:21

41 weeks yang lalu42:21

42:21

In the second season's first episode, we have Caleb King, a HubSpot superstar and account executive at Superd on RevOps 500. RevOps Myth: I know what RevOps is. Quote of the Show: Motivation or excitement is a luxury Caleb King discusses RevOps, its definition, and its application in a startup environment. He shares that RevOps is still in the hype phase and has no singular one-line definition. He explains that RevOps is about finding more people to talk to, translating that into the system, and setting up processes to achieve sales goals. They also discuss the importance of customer success and the alignment between a startup's sales, marketing, and service teams. Caleb emphasizes the need for speed and the willingness to iterate processes as the company grows. They touch on the technical challenges of building a RevOps system in a startup and the importance of increasing top-line revenue. In this conversation, Caleb King, Director of Partnerships at Superd, discusses the challenges that HubSpot partners face in adopting new systems and processes. He emphasizes the importance of focusing on business problems and finding the right tools to solve them. Caleb also shares his sales and account management journey, highlighting the value of critical thinking and human-driven innovation. He envisions a future where technology supports human decision-making and problem-solving. Superd software acts as a floating Chrome extension, guiding users through their daily tasks and helping businesses create a better client experience. Links: Caleb King's LinkedIn: https://www.linkedin.com/in/caleb-king-/ Supered’s Website: https://www.supered.io/ Sajeel Qureshi's LinkedIn: https://www.linkedin.com/in/sajeelqureshi/ Computan's Website: https://www.computan.com/ Computan's LinkedIn: https://www.linkedin.com/company/computan Links of this episode Spotify Link: https://open.spotify.com/episode/7DLgPZvs41PAP72ykWl27g?si=FQ7ciuHlTjSlqwHpt8pD8g Apple Podcasts: https://podcasts.apple.com/us/podcast/startups-strategy-and-success-caleb-king-revops-500/id1664472466?i=1000657642642 Amazon Music: https://music.amazon.com/podcasts/b00fc3f0-6831-499b-b670-ee5a81b750a3/episodes/1cf36e2a-7e0c-4ef4-8897-4537bbfafb33/revops-500-startups-strategy-and-success---caleb-king---revops-500-podcast---s02e01 Podcast Addict: https://chrt.fm/track/61E794/media.transistor.fm/19cec17f/7b37a0b1.mp3 Podchaser: https://www.podchaser.com/podcasts/revops-500-5099575/episodes/startups-strategy-and-success-212897829 Listen Notes: https://lnns.co/SJfmXdtaMbO…

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Nurturing Customers & Accelerating Deals - Briana Walgenbach - RevOps 500 Podcast - Episode # 027 43:48

1 year yang lalu43:48

43:48

Joining us today is Briana Walgenbach, AI Strategic Lead and Content & Video Coach at IMPACT. Briana and our host Sajeel Qureshi discuss the integration of AI within B2B marketing and sales, assignment selling, and the importance of breaking down department silos for business growth. Brianna emphasizes the need for CEOs to be involved in the process and to nurture collaboration across the organization. The conversation also reveals various tactics to implement effective business strategies such as educational content creation, transparency in pricing, getting customer data through CRM, and nurturing repeat customers. RevOps Myth: “RevOps is just another marketing thing.” Briana is suggesting that instead of treating RevOps as just another marketing thing, business leaders, owners, and employees should collaborate to obsess over their customers. She believes that working together towards a common goal would make it easier to educate and qualify customers, leading to closing more deals with intention and at a faster pace. Takeaways: "Collaborate to create effective sales strategies": Understand the importance of collaboration within the organization. Break down the silos between your marketing, sales, content, and operation teams. Communicate with one another to understand each department's needs and challenges. "Assign a content owner within your team": An essential role that needs to be fulfilled within your team is that of a 'content owner'. Someone needs to be responsible for generating and managing educational content that responds to commonly asked questions by potential customers. This content should educate the customers and be available before any sales conversation takes place. "Practice assignment selling": This method allows your marketing and sales team to work together to educate your customers before a sales call, using educational content you provide upfront. "Use AI, but have a human oversee it": You can leverage AI for several tasks, from writing to data analysis. However, it is essential to have a human element involved, as someone needs to own the process to ensure the quality and relevance of the AI to your specific needs and goals. "Fully integrate Teams": Don't just form different teams within your organization; instead, work towards making them fully integrated units that understand and appreciate the work of their fellow departments. For example, your sales team should be well-versed in the marketing content that your customers are consuming, and vice versa. "Ensure CEO involvement": For a successful RevOps implementation, it is crucial to have absolute buy-in from the CEO. The CEO doesn’t have to be on the front lines doing the everyday work. Still, they need to be actively involved in the process, making themselves accessible, knowing what's going on, and showing genuine interest and backing for the initiatives. "Nurture existing clients": Do not just focus on bringing new clients; ensure you also take care of the existing clients. Use content to keep them educated and engaged, and consider them partners in your business. Making the current customers satisfied could lead to more repeated business, which will increase the company's growth and profit. Quote of the Show: “If our buyers are changing, we need to change along with them.” - Briana Walgenbach Links: Briana Walgenbach’s LinkedIn: https://www.linkedin.com/in/briana-meisel IMPACT’s Website: https://www.impactplus.com Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube: https://youtu.be/XnuYCHkshsk RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Decoding RevOps - Alaina Corsini - RevOps 500 Podcast - Episode # 026 40:49

1 year yang lalu40:49

40:49

Joining us today is Alaina Corsini, Marketing Director at Red Shark Digital. Alaina and Sajeel discuss the roots of RevOps and its application in different businesses, regardless of size. The conversation covers key RevOps components: the connection between marketing and sales, customer success, and the role of AI in RevOps. The discussion also sheds light on Alaina's experience in the hospitality industry and how it informed her approach to the RevOps field. RevOps Myths: RevOps is only for large enterprises and businesses. Alaina believes RevOps can benefit businesses of all sizes, improving efficiency, collaboration, and revenue generation. Takeaways: Align Marketing and Sales: Ensure that the marketing and sales departments are communicating well. Avoid running them as separate silos to ensure overall business growth. Utilize Available Tech Resources: Utilize platforms like HubSpot or Salesforce for seamless integration of your sales and marketing efforts. These platforms provide valuable data that can be used to measure the effectiveness of different marketing channels. Implement RevOps Regardless of Business Size: Understand that RevOps is not just meant for large businesses. Even small and medium-sized businesses can benefit from RevOps by improving efficiency and collaboration, leading to enhanced revenue generation. Consider the Human Element: Remember that despite the increasing role of AI and technology, there is still a need for the human element, especially in areas like customer service, where direct interaction and empathy matter. Invest in Continuous Learning and Improvements: The field of RevOps is constantly changing, so commit to ongoing education. Utilize free resources and training to keep your knowledge up-to-date and stay competitive in the field. Create Value Through Understanding Clients: Take the time to understand each client's specific needs and circumstances. Use that understanding to craft strategies that deliver the best value to the client and provide genuine solutions to their problems. Practice Efficient Communication: Effective communication across different departments of an organization is paramount to ensure that everyone is clear on their roles and responsibilities, which in turn leads to better revenue operations. Quote of the Show: “There is so much opportunity to create such an amazing life for yourself.” - Alaina Corsini Links: Alaina Corsini’s LinkedIn: https://www.linkedin.com/in/alaina-corsini Red Shark Digital’s Website: https://www.redsharkdigital.com Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube: https://youtu.be/hNVTckvePsU RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Simplicity in Complexity - Casey Peddicord - RevOps 500 Podcast - Episode # 025 44:42

1 year yang lalu44:42

44:42

Joining us today is Casey Peddicord, Senior Vice President Of Sales at Globalia. Casey shares his philosophy on optimizing RevOps, emphasizing the need for simplicity and reduction of complexities. He speaks to the misconception that growth demands complexity and argues that businesses, large and small, should focus on creating easy, streamlined processes for revenue growth. Casey draws from his own experiences and analogies to illustrate the importance of going back to basics, simplifying tech stacks, focusing on top priorities at each business step, and ensuring a unique customer experience for sustained business growth. Casey also discusses the recent acquisition of Globalia by SmartBug and the benefits of this partnership. Join Sajeel and Casey for a riveting conversation on the intricacies of RevOps and insights on furthering business growth whilst keeping processes simple. RevOps Myths: RevOps processes need to be complex and involve a large team. Casey Peddicord argues that businesses often make their processes unnecessarily complex and that the focus should be on simplifying and streamlining the process. The myth suggests that RevOps requires a complicated system with extensive workflows and automation, but Casey believes that it can be easy and straightforward. Takeaways: Keep things Simple - The process of sales or any business strategy does not have to be complex. It can be simple and still provide a lot of value. Slow down to Speed Up - Taking the time to map out the business process thoroughly can help in identifying the top priorities which can ultimately lead to faster business growth. Leverage Technology but Don’t Overcomplicate - While technology is crucial in today’s business world, having too many software solutions in place can complicate the process. Continual Improvement - Always looking for the next level of improvement and growth will keep the business moving forward. Not Everything Needs ROI - Some actions, like the personal touch of a COO sending a video message to customers, may not have direct ROI but significantly contribute to creating a positive customer experience. Get Outside Help - It is beneficial to bring in a third party for a different perspective. This view helps you to identify blind spots and make your process smoother. Quotes of the Show: “Have the self-awareness to go: hey, we got to fix something” - Casey Peddicord “You're so in the details of making it perfect when it could have been 90% and you could have been down the road already” - Casey Peddicord Links: Casey Peddicord’s LinkedIn: https://www.linkedin.com/in/caseypeddicord Globalia’s Website: https://www.globaliadigital.com/en Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube: https://youtu.be/46UQdsWLiLE RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Strategic RevOps Transformation - Chris Walker - RevOps 500 Podcast - Episode # 024 34:57

1 year yang lalu34:57

34:57

Today, we have the pleasure of having Chris Walker, the Founder and CEO of Refine Labs on the show. Join Chris and our host, Sajeel Qureshi, as they explore the significance of RevOps in Go-To-Market strategies. Chris sheds light on the common challenges companies face, such as understaffing and underfunding RevOps. Stay tuned for valuable insights where Chris underscores the importance of standardized data, leveraging science for strategic decisions, and advocating for a fresh approach centered around account activations, conversions, and a detailed analysis of buyer-centric data. RevOps Myths: RevOps is considered the most important function in Go-To-Market, but in practice, companies tend to understaff and underfund it, resulting in it primarily functioning as order takers with insufficient proactive work. The belief in its paramount importance aligns differently with the limited investment and prioritization it receives in many companies. Takeaways: Companies should strategically split their RevOps function into tactical and strategic components. While many focus on tactical, operational tasks, there's a crucial need for a dedicated segment that utilizes standardized data and science to inform strategic decisions, including budget allocation and key performance indicators (KPIs) for marketing, sales, and SDRs. This shift can enhance overall productivity and ensure a more comprehensive approach to go-to-market strategies. Move beyond siloed functions labeled as RevOps. Instead, rethink and integrate the entire go-to-market strategy. Challenge traditional operating models like the Demand Waterfall and SQO, fostering collaboration across marketing, sales, and customer success. Break free from the assembly line approach to create a more interconnected and effective revenue process. Shift from traditional funnel metrics to a new operating model focused on account activations, conversions, hero pipeline, and close one revenue. Change KPIs to align with overall business outcomes, moving beyond the flawed demand waterfall. Adopt a granular approach, analyzing data from the buyer's perspective, not internal departments, to optimize for proven buyer journeys. Break away from the singular funnel view to identify program-specific win rates, enabling a more strategic and effective company strategy. Redefine qualified pipeline based on a dynamic metric like the hero definition, tied to a six-month rolling historical win rate greater than 25%. This shifts focus from arbitrary stage assessments to outcomes aligning with sales quotas and revenue attainment. By connecting marketing and sales through a win rate metric, companies can dynamically adjust their goals, fostering integrated and aligned operations between the teams. Companies should be concerned about the lack of standardization in revenue operations, as inconsistency in defining data leads to varied interpretations across teams. To overcome this, prioritize standardizing the data model for revenue, akin to how companies use GAAP principles for financial reporting. Strive for a shared, common data model that allows for customization but ensures a unified understanding of key metrics and informs strategic decisions across the executive and go-to-market teams. Mature companies often don't face a data collection problem but struggle with data structure and processing. Transform existing data into a standardized model, identifying gaps and best practices. Implementing these changes allows for real-time analysis, offering a significant advantage over the manual, time-consuming approach. Companies should focus not just on looking at data in real-time but ensuring they analyze the right aspects in the right ways for more meaningful insights. Rethink your approach to go-to-market strategy and data analysis beyond current best practices, which may be outdated. Acknowledge the dynamic changes in the business landscape since the last best practices update. Shift organizational thinking towards a holistic strategy rather than adhering to assembly-line models that prioritize metrics like MQLs or stage one pipeline. Align goals and teams for more meaningful outcomes and improved conversions to hero pipeline or revenue. Quote of the Show: “So much has changed. It's not just about looking at the data in a different view, it's shifting your organizational thinking around an entirely new way of going to market and a new way of collecting and looking at the data around a holistic go-to-market strategy.” - Chris Walker Links: Chris Walker’s LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 Refine Labs TikTok: https://www.tiktok.com/@refinelabs Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube : https://youtu.be/JeZqYGeck18 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Value Operations - Brian Stout - RevOps 500 Podcast - Episode # 023 42:05

1 year yang lalu42:05

42:05

Today, we're thrilled to have Brian Stout, the Head of Marketing and Founder of Differ, as our guest. Join Brian and our host, Sajeel Qureshi, as they explore the depths of a holistic RevOps approach that extends beyond mere technology. Stay tuned in to glean valuable insights from Brian, shedding light on the hands-on approach integral to successful RevOps leadership. RevOps Myths: RevOps is simply an extension of Sales Operations Takeaways: RevOps is more than an extension of SalesOps; it aligns sales, marketing, and customer success for seamless customer experiences, requiring a holistic approach beyond just technology. Successful RevOps leadership requires a hands-on approach, and an understanding of the daily challenges of marketing, sales, and customer success to achieve alignment and prevent disjointed technology solutions in organizations. Effective RevOps goes beyond technology; it requires a sound strategy and processes. Transitioning between tech vendors will only succeed with proper alignment and execution. Small companies face similar challenges as larger ones, emphasizing the importance of strategy, processes, and people in ensuring efficient operations and maximizing opportunities. Maintaining alignment during growth and acquisitions is crucial. The "Embrace and Enhance" strategy helps integrate diverse technologies seamlessly, but achieving alignment remains a persistent challenge, demanding careful planning. Seamless company integrations demand a dedicated leader overseeing alignment across diverse departments, business systems, and technologies. Despite the challenges, meticulous coordination is essential for success. Acquiring companies involves navigating challenges in leadership, integration, rebranding, and customer education across marketing, sales, and customer success. Success in these endeavors contributes to professional growth and market recognition. Quote of the Show: “They gave you a dollar because they expect to get 10 out of it. When you can do that for them more efficiently, That gets them on to do the thing they want to do, the impact they want to make in this world.” - Brian Stout Links: Brian Stout’s LinkedIn: https://www.linkedin.com/in/thinkstout Differ’s Website: https://www.differstudios.com Personal Website: https://thinkstout.com Brian Stout’s Twitter: https://twitter.com/thinkstout Cracking ALZ Website: https://www.crackingalz.com Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube: https://youtu.be/w5U97uRGLh8 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Intentional RevOps - Dylan Wickliffe - RevOps 500 Podcast - Episode # 022 52:07

1 year yang lalu52:07

52:07

Joining us today is Dylan Wickliffe, the visionary VP of Growth at Media Junction. Embark on a journey where unconscious efforts transform into deliberate collaborations in the realm of RevOps. Tune in as Dylan, alongside our insightful host, Sajeel Qureshi, unravels the secrets of tailoring unique RevOps journeys for diverse companies. Discover the art of authentic connections and selling like a genuine human being. Don't miss out on the wisdom and creativity that await! RevOps Myths: The perception that RevOps is a recent innovation is a misconception. Dylan, however, proposes that the truth is that businesses, knowingly or unknowingly, have always engaged in aligning their marketing, sales, and customer service efforts with revenue. The true essence of the RevOps surge lies in recognizing this existing synergy and intentionally maximizing its potential. Rather than a revolution, it's a strategic evolution, urging businesses to delve deeper into their existing practices. The excitement stems not from adopting something entirely new, but from refining the familiar, making intentional what was once implicit. This realization serves as a catalyst, urging businesses to embrace change, optimize processes, and create a more cohesive, revenue-driven ecosystem. Takeaways: From Unconscious to Intentional. Every business practices RevOps in some form. Embrace intentional collaboration between marketing, sales, and customer service. Regularly dissect data on referrals, lead quality, and client retention to boost revenue. RevOps isn't just theory; it's actionable synergy, starting with intentional collaboration and data-driven decisions. Goals without deadlines are mere wishes. By adopting short-term objectives and embracing change, businesses can refine processes, foster collaboration, and increase revenue intentionally. The key lies in accountability, direct feedback, and a shared commitment to growth, enabling businesses to evolve and succeed in their RevOps journey Guided by Revenue, Fueled by Dedication. The ultimate goal is evident in revenue growth, a testament to the commitment to RevOps processes. Success isn't just a fuller bank account; it's about nurturing talent, enabling teams, and fostering client growth. The journey of RevOps is perpetual evolution, powered by continuous improvement and insightful data analysis. Understanding the Human Journey in marketing, it's not just about campaigns; it's about understanding the entire customer journey. From grabbing a brochure amidst daily chaos to walking into the store, every step matters. Tracking campaign metrics, POS data, and customer feedback creates a holistic view. Whether it's a pizza joint or a B2B enterprise, measuring every interaction transforms marketing from spam to meaningful engagement, shaping businesses' success. Every company, big or small, is on a unique RevOps path. Even those with advanced systems can find room for improvement. Recognizing customers as inputs, not outputs, reveals opportunities like cross-selling. Identifying low-hanging fruit and focusing on efficiency are key. Success lies in understanding each company's individual needs and knowing when and how to enhance their RevOps journey. Selling Like a Human: Genuine Connection Over Sales Tactics. Authenticity is key. Embracing quirks and kindness, establishing genuine rapport, and being transparent about budget discussions foster trust. The essence of 'Selling Like a Human' lies in real connections, not scripted sales techniques. Being true to oneself resonates more profoundly with clients, fostering meaningful and lasting relationships. RevOps Like a Human: Embrace Radical candor and genuine collaboration. Transparency, humility, and data-driven experimentation define successful RevOps strategies. Just as in authentic human connections, ego takes a back seat, and partnerships flourish through mutual respect and celebration of collective wins. Quote of the Show: “Being willing to be bold and to try things and not be afraid of failure is a resounding story of both my career path, but also how we help clients do really well.” - Dylan Wickliffe “Your email is spam until it's not. No matter how great your email is, no matter how hard you worked on it, it is spam until it converts.” - Dylan Wickliffe Links: Dylan Wickliffe’s LinkedIn: https://www.linkedin.com/in/dylanwickliffe Media Junction’s Website: https://www.mediajunction.com Dylan Wickliffe’s Twitter: https://twitter.com/dylandoubleyou Dylan Wickliffe’s Personal Website: https://dylanwickliffe.com Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube : https://youtu.be/UmD9dyZYeDw Transistor : https://share.transistor.fm/s/746eb62f RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Simplicity Over Complexity - Nicole Pereira - RevOps 500 Podcast - Episode # 021 50:21

1 year yang lalu50:21

50:21

Step into the insightful realm of RevOps with our special guest, Nicole Pereira, the innovative mind behind Remotish and the Founder/Co-Owner of CULTURISH. In this engaging conversation led by our host, Sajeel Qureshi, Nicole delves deep into the vital aspects of RevOps—exploring the essence of fundamentals and core processes. Prepare to uncover valuable insights as Nicole sheds light on the fusion of technology and business in the world of marketing! Stay tuned for a journey into the heart of effective operational strategies. RevOps Myth: Nicole Highlights the misconception that complexity and overengineering are necessary components of successful RevOps. She emphasizes the importance of simplicity in RevOps, highlighting that the true purpose of RevOps is to make processes easier, simpler, and more profitable, rather than complicating things with unnecessary complexity and wild ideas. Takeaways: In RevOps, it's crucial to focus on mastering the fundamentals and creating a solid foundation, such as defining common terms and processes, before delving into complex technical implementations. Simply having a strong starting layer enables effective experimentation and innovation in the RevOps world. Understanding how a company makes money and optimizing the buyer's journey is crucial in RevOps. It's not just technical implementation; it's improving efficiency, identifying losses, and accelerating revenue generation. Tools can help, but the essence of RevOps lies in core processes, not just technology. RevOps, rooted in principles like Lean and Six Sigma, focus on efficiency and maximizing output. While tech-enabled tools enhance these efforts, understanding the core processes independently of technology is crucial. Start with the process, then leverage tools to support it effectively, instead of shaping processes around available technology. In the current economic climate, simplicity is key in RevOps. Before overengineering processes with complex tools and automation, start with basic mapping and understanding. Many organizations can use simple systems, especially when resources are limited. Simplify processes, avoid unnecessary automation, and build for manageable scale. Nicole highlights the importance of understanding technology and processes in digital marketing and business operations. Starting out by mastering SEO and e-commerce, she demonstrated the power of tech in improving business processes. Her success was driven by her ability to bridge technical expertise with marketing, eventually finding her niche in the emerging field of technical marketing, highlighting the pivotal role of understanding underlying technologies in modern marketing strategies. RevOps involves being a business strategist, aligning resources to overcome obstacles and enhance profitability. The challenge lies in distinguishing true RevOps strategists from those merely deploying technology. Many lack exposure or interest in the comprehensive approach required for effective problem-solving within RevOps. RevOps strategy involves deep analysis, understanding options, testing improvements, and analyzing results. It's a complex skill that takes time to develop, making it an elevated and valuable role. Many mistake their work for RevOps strategy, but the depth of understanding and strategic insight are often missing. Quote of the Show: “We've lost our way and gotten so tech-enabled. We don't really actually know what RevOps is, people are still arguing over the definition.” - Nicole Pereira Links: Nicole Pereira’s LinkedIn: https://www.linkedin.com/in/nicolepereira Remotish Website: https://www.remotish.agency CULTURISH Website: https://www.culturish.agency NuFund Venture Group Website: https://nufund.com HubSpot Website: https://www.hubspot.com Nicole Pereira’s Twitter: https://twitter.com/ianthropologish Remotish Twitter: https://twitter.com/RemotishAgency Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube : https://youtu.be/ApuN6SeFDIE Transistor : https://share.transistor.fm/s/deaccc09 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Why RevOps Should Be Your First Hire in Sales & Marketing - Charlie Riley - RevOps 500 Podcast - Episode # 020 34:09

1 year yang lalu34:09

34:09

We have a special guest with us today, Charlie Riley, who serves as the VP of Marketing at Send. In this episode, Charlie engages in a discussion with our host, Sajeel Qureshi, to explore the evolving role of RevOps. Over time, RevOps has transitioned from not being an early hire to becoming a pivotal position in the realms of sales and marketing. Be sure to stay tuned as Charlie shares his valuable insights on the significance of authentic curiosity and collaboration. These attributes are deemed crucial in bridging the divide between sales and marketing, ultimately leading to alignment and enhanced results in revenue generation. RevOps Myths: A RevOps role should not be one of the first hires in either sales or marketing or in a joint revenue capacity. Charlie argues that this has changed over time, and nowadays, a RevOps role is critical and should be considered one of the first hires because it ensures clean data, trustworthy systems, and accurate reporting, which are essential for effective marketing and revenue operations. Takeaways: In today's business landscape, specialization in roles like RevOps is critical for data accuracy and making informed decisions, even for smaller companies. Wearing multiple hats as a generalist may not suffice to ensure data cleanliness and accuracy. Having a hybrid role that bridges marketing and sales, focusing on data analysis and decision-making, is crucial for success. RevOps should be considered early on to nurture the right customers and improve overall marketing and sales efforts. In a small, tech-driven startup, the challenge lies in maintaining data accuracy, efficiently automating marketing processes, and ensuring qualified leads. Finding individuals with expertise in multiple functions is challenging, so specialization is key to success. Collaboration between marketing and sales teams focused on understanding each other's challenges and perspectives, leads to better decision-making and improved outcomes in areas like email campaigns and deal progression within platforms like HubSpot. Bridging the gap between sales and marketing starts with genuine curiosity and a willingness to collaborate. Regular interaction, sharing insights, and celebrating successes together can lead to improved alignment and better results in revenue generation. Effective communication in both sales and marketing involves understanding the diverse learning styles and preferences of your audience, adapting your message accordingly, and focusing on what they need rather than your own communication style. Effective leadership and communication require adapting to the diverse needs and preferences of individuals, both in professional and personal settings. Being self-aware and proactive in understanding others' styles can lead to better outcomes and relationships. Quote of the Show: “It's a lack of not being interested and sometimes someone just has to step up.” - Charlie Riley Links: Charlie Riley’s LinkedIn : https://www.linkedin.com/in/charlieriley Send’s Website : https://send.technology Charlie Riley’s Twitter : https://twitter.com/Charlieriley Personal website : https://charlieriley.com Shoutout: Amy Volas on LinkedIn : https://www.linkedin.com/in/amyvolas Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube : https://youtu.be/H-mZCzaJalk Transistor : https://share.transistor.fm/s/15d96bc0 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Quantifying Marketing Influence - Kelly Hopping - RevOps 500 Podcast - Episode # 019 43:39

2 years yang lalu43:39

43:39

Joining us today is Kelly Hopping, Chief Marketing Officer at HYCU. Join Kelly and our host, Sajeel Qureshi as they delve into the role of attribution in tracking marketing effectiveness, AI's impact on transforming marketing roles and strategies and much more. Stay tuned to gain valuable insights from Kelly about demonstrating the value of marketing through momentum and conversion, and the Importance of marketing expertise and product-market fit in order to make data-driven decisions! RevOps Myths: Attribution numbers offer a definitive answer when measuring the impact of your marketing channels and touchpoints, because of the various tools that are available, such as single-touch, first-touch, multi-touch, and last-touch attribution models. Takeaways: Attribution provides insights into touchpoints and data visibility within the funnel, but it can't precisely quantify the full influence due to the existence of an anonymous, pre-interaction phase. Instead, it helps track trends and compare the relative effectiveness of different marketing efforts for better decision-making. Growth rates offer a consistent measure for assessing marketing effectiveness and making data-driven decisions. Additionally, they help prove marketing's value by showcasing momentum, lead volume growth, and identifying top-performing conversion activities through down-funnel analysis. When considering non-attributable factors like brand perception and strategic partnerships. CMOs often face high turnover rates due to the difficulty of quantifying marketing's influence on revenue. AI is transforming marketing by automating data analysis, intent generation, and even program execution. Marketers' roles are shifting towards strategy, messaging, optimization, and addressing nuances that AI may not detect. CMOs excel in marketing expertise. The key is a strong product-market fit. Effective marketing follows, addressing the right audience, crafting relevant messages, and being present in relevant conversations. Fixing business-level issues is essential for marketing success. Quote of the Show: “We can't be everything to everyone. We have to be the best at something in one segment, in one region, and with one persona.” - Kelly Hopping Links: Kelly Hopping’s LinkedIn: https://www.linkedin.com/in/kellyhopping Kelly Hopping’s Twitter: https://twitter.com/KelHopps HYCU’s Website: https://www.hycu.com The CMO Club’s LinkedIn: https://www.linkedin.com/company/the-cmo-club Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube: https://youtu.be/sNCiowdtwZc Transistor: https://share.transistor.fm/s/54376ce8 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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Direct Mail Is Dead - Glen Swyers - RevOps 500 Podcast - Episode # 018 39:17

2 years yang lalu39:17

39:17

Joining us today is Glen Swyers, Director of Marketing Integration at Imagine. Gather around as Glen engages with our host, Sajeel Qureshi about the modern marketing mix that emphasizes catering to communication preferences. Stay tuned to gain valuable insights from Glen about how substantial evidence highlights the environmental superiority of receiving physical mail over digital copies! RevOps Myths: The significance of direct mail varies according to your age demographic. Takeaways: Glen has observed discussions surrounding digital marketing, direct mail marketing, and email marketing campaigns. What intrigues him about these emerging conversations is that they aren't just focusing on conventional marketing campaigns that incidentally utilize email, direct mail, and digital mediums. Glen perceives this approach as a potential recipe for long-term failure. The modern marketing mix emphasizes catering to communication preferences, acknowledging the strong inclination towards tactile marketing among a significant portion of the population. This entails incorporating physical elements like direct mail or brochures into the marketing mix. The recommended approach involves initially selecting the communication channel, then tailoring the message to resonate with the audience and aligning it with their preferred communication mode. When striving to enhance revenue generation, refining your client approach takes paramount significance. Delve into understanding your customer's communication preferences and linguistic style. Comprehend their preferred modes of interaction and be attuned to potential language nuances to steer clear of. Recognize that each conversation is contextual, necessitating thorough analysis and adaptation. An intriguing aspect that has captured Glen's attention in the realm of direct mail is its enhanced transparency. He observed a few years back the introduction of barcodes at the base of mail items, imbuing them with a wealth of information regarding their delivery status. This innovation starkly contrasts with the prior scenario where mailed items would be left in uncertainty, with no indication of whether they successfully reached the intended recipients. Glen holds the belief that substantial evidence highlights the environmental superiority of receiving physical mail over digital copies. Sustaining online servers demands a perpetual consumption of electricity, raising ecological concerns. This dual challenge, encompassing both financial considerations and societal pressures, presents a complex landscape for Glen. Quote of the Show: “There's nothing so unequal is treating unequals equally.” - Glen Swyers Links: Glen Swyers’s LinkedIn : https://www.linkedin.com/in/swyers/ Imagine’s Website : https://www.theimaginegroup.com/ Glen Swyers’s Personal Website : http://www.swyers.com/ Glen Swyers’s Twitter : https://twitter.com/gmswyers Ways to Tune In: Apple Podcast : https://podcasts.apple.com/us/podcast/revops-500-podcast/id1664472466?uo=4 Google Podcast : https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTc1MjJlOC9wb2RjYXN0L3Jzcw== Spotify : https://open.spotify.com/show/2QxBhbhRbiG5XBOdRDjWum Stitcher : https://www.stitcher.com/show/1052213 Podcast Addict : https://podcastaddict.com/podcast/revops-500/4488882 Deezer : https://www.deezer.com/show/6101085 Player FM : https://player.fm/series/series-3480832 Podchaser : https://www.podchaser.com/podcasts/revops-500-5099575 Listen Notes : https://www.listennotes.com/c/286dcf154b674018ad35b986d14f664f/ YouTube : https://youtu.be/iGTvvZLbHRk Transistor : https://share.transistor.fm/s/678fa265 RevOps 500 Podcast is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/…

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RevOps 500 « Mapping Out Your Process - Casey Cheshire - RevOps 500 Podcast - Episode # 001

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RevOps 500 «
Mapping Out Your Process - Casey Cheshire - RevOps 500 Podcast - Episode # 001