S5E21: The Power of Relationship Marketing with Barbara Mowat

REVUP Your Business with Hilda Gan

Relationship marketing is a strategic approach that prioritizes building and nurturing long-term connections. It aims to create a strong connection, beyond one-time transactions, which can lead to repeat business, referrals, increased customer satisfaction and client loyalty.

Barbara Mowat is the President and Founder of GroYourBiz Ltd, and an amazing trailblazer, business development specialist and global connector. She has a passion for helping build the capacity of growing businesses and is recognized as an international business leader. She has assisted over 12,000 Canadian entrepreneurs to access increased markets. Barbara is well known for creating GroYourBiz, a membership organization that offers monthly peer business Advisory Boards for women entrepreneurs who want to take their business to the next growth level. As part of this, she produces the EXCELerate conferences, a global women’s conference, held in Vancouver, with the next one coming on April 24-26, 2024.

In this episode, we discuss the importance of relationship marketing, peer advisory boards, as well as GroYourBiz and the upcoming EXCELerate 2024 Conference which takes place in Vancouver from April 24-26, 2024.

Chapters

00:50 - Intro

04:04 - A conversation on the importance of Relationship Marketing

20:52 - GroYourBiz / Peer advisory boards

32:35 - EXCELerate Conference

42:09 - How to register for EXCELerate2024

46:18 - Where to find Barbara

Connect with Barbara on LinkedIn - linkedin.com/in/barbaramowat

Visit GrowYourBiz - https://groyourbiz.com/

Register for EXCELerate 2024 - https://excelerate2024.com/

…

Hosted by Hilda Gan - ca.linkedin.com/in/hildagan

Visit us at - peoplebrightconsulting.com

Follow us

LinkedIn - www.linkedin.com/company/pplbright

Twitter - twitter.com/pplbright

Facebook - www.facebook.com/pplbright

Instagram - www.instagram.com/pplbright/

Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.

People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.

#relationshipmarketing #advisoryboard #networking #business #leadership

Chapter

1. Intro (00:00:50)

2. A conversation on the importance of Relationship Marketing (00:04:04)

3. GroYourBiz / Peer advisory boards (00:20:52)

4. EXCELerate Conference (00:32:35)

5. How to register for EXCELerate2024 (00:42:09)

6. Where to find Barbara (00:46:18)