#63 Behind the Scenes: How We Built Our Marketing Roadmap Process

Riding Tandem

Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs.

The episode covers how their strategy sessions are structured, from identifying roadblocks to setting goals and exploring tools that can help bring those plans to life. Vivian and Machaela also discuss the value of leadership being on the same page with organizational goals, surprising takeaways from roadmap sessions, and what defining success really looks like.

They touch on how business coaching fits into marketing strategies, describe the types of clients who get the most out of roadmap sessions, and explain why follow-up support is key. Plus, they break down common mistakes in marketing strategies and share tips for businesses that might not be ready for a full-blown roadmap just yet. It’s all about building connections, fostering collaboration, and setting businesses up for success!

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Unpacking this episode min by min:

05:52 The Evolution of the Tandem Works Marketing & Communications Roadmap

12:02 The Structure of Strategy Sessions

18:10 Tools and Resources for Implementation

24:33 The Importance of Leadership Alignment

30:48 Defining Success and Simplifying Metrics

36:38 The Value of Follow-Up and Ongoing Support

42:30 First Steps for Organizations Not Ready for Roadmaps

Related Episodes:

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - [e-mail]

Machaela Clark:

• LinkedIn - https://www.linkedin.com/in/machaela-clark-52984110/
• Email Machaela - [e-mail]

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: [e-mail]

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: [e-mail]