Reyna promotes RioPlex at American Chamber Mexico reception

Rio Grande Guardian's Podcast

BROWNSVILLE, Texas - RioPlex, the new regional marketing campaign set up to promote the Rio Grande Valley and Northern Tamaulipas, is going to be housed within the Council for South Texas Economic Progress.

The announcement was made by Mario Reyna at a reception held by the American Chamber Mexico (AmCham) and held Wednesday evening at IBC Bank in Brownsville.

Reyna is a co-founder of the Hidalgo County Prosperity Task Force, which has since expanded to include the entire Valley. One of the 15 committees set up by the task force is the CEO Group. The CEO Group, which comprises over 40 business leaders from both sides of the border, is led by CIL President Joaquin Spamer. It was the CEO Group that proposed the RioPlex marketing campaign.

“Adam is not here, but Rick is here. So, RioPlex is going to be housed in COSTEP, and they're going to have the brand within their organization,” Reyna said, in remarks made at the AmCham reception.

“We're going to do all that we can to get the money that we need to promote RioPlex.”

The “Adam” Reyna referred to is Adam Gonzalez, CEO of COSTEP. The “Rick” Reyna referred to is Rick Carrera, economic development director of COSTEP.

Reyna said there are still a few of things that still need to be done before RioPlex is officially launched.

“We have a request for information right now. We’re looking for a marketing company that can give us a suggestion on how to promote RioPlex. Once we know that we’re going to obviously start doing everything else.”

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