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097 - Andew Steele of LighthousePE
Manage episode 290935389 series 2425332
LighthousePE is a pretty specialized brand, providing proximity marketing primarily for the travel, casino gaming and hospitality industries. But Lighthouse CEO Andrew Steele has a lot to teach anyone who deals with customers in the digital realm. He has tips for easing customers’ minds when it comes to privacy — “We are very strict that the data we collect is only to enable LighthousePE to work for them.” — and on relationship-building through a crisis like COVID-19. “Just the ability to be able to maintain mindshare and touchpoints has value,” Andrew says. “It’s engagement that makes consumers feel you understand them.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
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Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
112 episode
Manage episode 290935389 series 2425332
LighthousePE is a pretty specialized brand, providing proximity marketing primarily for the travel, casino gaming and hospitality industries. But Lighthouse CEO Andrew Steele has a lot to teach anyone who deals with customers in the digital realm. He has tips for easing customers’ minds when it comes to privacy — “We are very strict that the data we collect is only to enable LighthousePE to work for them.” — and on relationship-building through a crisis like COVID-19. “Just the ability to be able to maintain mindshare and touchpoints has value,” Andrew says. “It’s engagement that makes consumers feel you understand them.”
______
Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
112 episode
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