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Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman

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Konten disediakan oleh Matt Valle. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Matt Valle atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.”

We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminology, making presentations into performances, how to do your own early research and the illusion of tradition.

Mark also shares the story of his ska/punk band – over 30 years and still going strong – and the three records he’d want to keep him company on a desert island.

  continue reading

126 episode

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iconBagikan
 
Manage episode 408309976 series 2992593
Konten disediakan oleh Matt Valle. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Matt Valle atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.”

We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminology, making presentations into performances, how to do your own early research and the illusion of tradition.

Mark also shares the story of his ska/punk band – over 30 years and still going strong – and the three records he’d want to keep him company on a desert island.

  continue reading

126 episode

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