A Clear Step Forward: How Len Morris Built Viewrail by Building an Unbeatable Team

Rooted and Reaching

This week host Marty Mechtenberg and Susan Ford talk with Len Morris, CEO of Viewrail, a modern stair company in Goshen, Indiana. Len’s background is multifaceted, having once been a pastor, he transitioned into an entrepreneur and business leader in the South Bend-Elkhart region. He shares the core values of Viewrail and the pivotal moments that have shaped his entrepreneurial outlook. Len discusses the need for entrepreneurs to constantly iterate and solve real problems for customers, how culture and mission drive every aspect of business, and why continuous forward-thinking is necessary to maintain a competitive edge in the industry.

Listen this week as we discuss the impact of culture in business and celebrate the manufacturing prowess of the South Bend Elkhart region.

QUOTES

• “Life is about leading people for me, and it's about seeing more in people than they probably see in themselves.” -Len Morris [03:16]

• “If it is an organized system and somebody else has already figured it out, I'm probably not interested. I think if you really are an entrepreneur, you're probably not interested in systems that are already figured out.” -Len Morris [23:38]

TIMESTAMPS

(01:31) Cultivating Excellence and Nurturing Flourishing Cultures

(07:31) Customer Communication

(15:15) Innovating Beyond Established Margins to Solve Real Problems

(20:26) Fostering Entrepreneurial Success Through Community Support

(27:55) Celebrating Midwestern Manufacturing and Secondary Market Leadership

RESOURCES

Len Morris: https://www.linkedin.com/in/lenmorris/

CONTACT

Martin Mechtenberg: https://www.linkedin.com/in/martin-mechtenberg-515a648/

Susan Ford: https://www.linkedin.com/in/susan-howard-ford-8446441/