Social Media Tactics to Shine This Holiday Season with Steph Bechard

Rooted in Retail

Holy guacamole! Today's episode is packed with so many actionable tips for social media and holiday marketing, you’ll need to listen twice. We’re diving deep into open house planning and Pinterest strategy, so grab your pen and paper!

Today, I’m joined by the incredible Steph Bechard. While she’s no longer on the Crystal Media team, she remains a forever friend of ours. I’m so excited that we could come together for this special Episode 99 to answer three burning questions from retailers just like you.

In this episode, we’re taking on call-in questions from our listeners and we cover it all. They called in, asked a specific question, and we're giving a lot of strategies and ideas and tactics to answer those questions today.

Whether you’re looking for tips on promoting events through social media or want inspiration for your Q4 marketing plan, we cover a ton in this episode. Let’s dive in!

[02:34] Question 1: How can I start using and leveraging Pinterest for my crafters who often go there for crafty ideas?

[04:19] Why retailers need to be verified merchants on Pinterest

[05:22] What’s the best percentage split between inspirational and sales-driven posts?

[10:04] How to use keywords on Pinterest

[15:49] Question 2: How can I come up with a new creative format for our annual holiday event in November?

[15:53] Crystal brainstorms a Christmas Wonderland carnival event for Q4

[22:46] Episode Sponsor: EVOLVE 2025

[23:30] What retailers should consider when creating social media content to promote events

[28:54] Three quick tactics for event promotion on social media

[34:23] Question 3: How retailers can use social media to bring shoppers into their holiday events

[37:35] How to leverage live rooms on Facebook and Instagram with other shops

[40:43] Why you should talk about your past events in your content

[41:33] The power of creating buzz outside the store to bring customers in

[43:12] How staggered sales can help maintain steady foot traffic throughout an event

[47:23] Crystal's ideas for a holiday giveaway

Get all of the details on our website at: https://www.crystalmediaco.com/episodes/social-media-tactics-to-shine-this-holiday-season/
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Chapter

1. Social Media Tactics to Shine This Holiday Season with Steph Bechard (00:00:00)

2. Sherry's Question: How can I start using and leveraging Pinterest for my crafters who often go there for crafty ideas? (00:02:34)

3. Why retailers need to be verified merchants on Pinterest (00:04:19)

4. What’s the best percentage split between inspirational and sales-driven posts? (00:05:22)

5. How to use keywords on Pinterest (00:10:04)

6. Ginny's Question: How can I come up with a new creative format for our annual holiday event in November? (00:15:49)

7. Crystal brainstorms a Christmas Wonderland carnival event for Q4 (00:15:53)

8. Episode Sponsor: EVOLVE 2025 (00:22:46)

9. What retailers should consider when creating social media content to promote events (00:23:30)

10. Three quick tactics for event promotion on social media (00:28:54)

11. Andrea's Question: How retailers can use social media to bring shoppers into their holiday events (00:34:23)

12. How to leverage live rooms on Facebook and Instagram with other shops (00:37:35)

13. Why you should talk about your past events in your content (00:40:43)

14. The power of creating buzz outside the store to bring customers in (00:41:33)

15. How staggered sales can help maintain steady foot traffic throughout an event (00:43:12)

16. Crystal's ideas for a holiday giveaway (00:47:23)