Ep. 91 - The Value of In-Person Events for SaaS Leaders Post-Covid – with Fred Rockwell, Founder of the Ascent Conference

SaaS Backwards - Reverse Engineering SaaS Success

In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites.

The SaaS Backwards Podcast is also excited to be the official podcast sponsor of the Ascent Conference and will be recording episodes at the show.

Key takeaways from this episode:

• The importance of building connections in-person as opposed to only online.
• The challenges of bootstrapping a business and how to be resilient
• How to remain relevant, even when the market changes rapidly.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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Chapter

1. Fred Rockwell SaaS Backwards audio (00:00:00)

2. Marker (00:05:20)

3. Marker (00:09:55)

4. Marker (00:14:55)