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Scale Your Marketing Team: In-House 🏠 vs. Agency 🤝 Guide
Manage episode 448719715 series 3586448
Konten disediakan oleh William Macaitis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh William Macaitis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision. Which functions should we hire internal marketers for and which should we outsource to agencies? In this video I walk you through the pros and cons of in-house vs agency in this ultimate battle royale!
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🎥 Chapters
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0:00 Introduction to In-House vs. Outsourcing
0:46 Key Factors for In-House vs. Outsourcing in Marketing
1:32 Advantages of Outsourcing for Speed
2:10 Common Marketing Functions to Outsource
2:52 Weighing the Costs of Outsourcing
3:39 Building Core Competencies In-House
4:21 Benefits of Outsourcing Creative Work
5:01 Flexibility and Fresh Perspectives with Agencies
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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/
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🎥 Key items in Zoom/Youtube setup
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FULL 150+ item gear listing: https://www.saascmopro.com/gear
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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