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Season A - Ep. 15: Erinn Tarpey, CMO at Visual Lease on SaaS Marketing
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Erinn Tarpey is a CMO at Visual Lease, a software provider that helps companies stay compliant with lease accounting standards. In this episode, Erinn discussed her role as a marketer, the structure of her team, how she measures the effectiveness of different marketing functions, her take on NPS, and many other things. She also shared a case study – Visual Lease’s call-to-action with a 65% conversion rate.
BIO
Erinn has expertise scaling up organizations in SaaS companies during periods of high growth and has driven marketing efforts around proprietary research development, mergers and acquisitions, and channel sales.
Before joining Visual Lease, Erinn served as a member of the senior leadership team at iCIMS. Prior to joining iCIMS, Erinn directed marketing efforts at Aquiire and PurchasingNet, Inc., both of which provide SaaS solutions designed to streamline procure-to-pay processes at global Fortune 1000 organizations.
TIMESTAMPS
00:35 Erinn and Visual Lease
03:50 Clients
05:20 Pricing
06:05 Solving the lease problem
09:20 Tailwinds from the regulatory environment
12:10 Top objectives of Marketer
14:35 Marketing team structure
16:05 Measuring effectiveness of Marketing functions
22:25 Internal use of NPS
26:45 Tech Stack
29:25 Case study
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