42: Creating Content (Part 2) - Leveraging The Pain & Pleasure Principle Sales Integrity podcast

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42: Creating Content (Part 2) - Leveraging The Pain & Pleasure Principle

7y ago 10:32

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Konten disediakan oleh Sean Piket. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Sean Piket atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.

… continue reading

68 episode

#Business #Sales #Salescoaching #Salesdevelopment #Salesgrowth #Salesimprovement #Salesleadership #Salesmanagement #Salestraining #Selling #Socialselling #Sean Piket #Podcasting Education

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42: Creating Content (Part 2) - Leveraging The Pain & Pleasure Principle

Sales Integrity

published 7y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Sean Piket. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Sean Piket atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.

… continue reading

68 episode

#Business #Sales #Salescoaching #Salesdevelopment #Salesgrowth #Salesimprovement #Salesleadership #Salesmanagement #Salestraining #Selling #Socialselling #Sean Piket #Podcasting Education

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