Elevating Your Law Firm Through Strategic Marketing and Sales

Sales & Marketing Playbook: Unleashed

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Unlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we examine how the often overlooked skills of sales and marketing can transform a professional career. Dan opens up about the challenges of marketing his firm and how law schools must prepare lawyers for the business side of their careers. This episode promises to deliver insights into the mindset's vital role in overcoming these challenges and distinguishing between sales and marketing for a flourishing practice.
Later, we delve into the intricacies of business growth and cross-selling within multi-practice law firms. Dan discusses the power of establishing strong client relationships and becoming a trusted advisor to unlock new business opportunities. The value of networks like Provisors is highlighted as a key strategy for referring clients to reliable partners, enhancing satisfaction and loyalty. By tuning in, you'll discover innovative methods to revolutionize your sales and marketing approach, positioning you as the go-to resource for your clients while effectively expanding your firm's reach and profitability.

Beholder Agency
We provide marketing strategies & services that increase in awareness, sales & engagement.
Polin Performance Group
We offer strategies to increase sales, maximize performance and increase revenue for businesses.
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Chapter

1. Elevating Your Law Firm Through Strategic Marketing and Sales (00:00:00)

2. Sales and Marketing Strategies Discussion (00:00:19)

3. Business Growth and Cross-Selling Strategies (00:14:03)