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Konten disediakan oleh Samira Sohail: Business Strategist | Reckless Dreamer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Samira Sohail: Business Strategist | Reckless Dreamer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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#31 Streetbees, capturing real life moments from real people to power new products with Tugce Bulut

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Konten disediakan oleh Samira Sohail: Business Strategist | Reckless Dreamer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Samira Sohail: Business Strategist | Reckless Dreamer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“For one client, we improved the prediction power from 23%, worse than chance, to 86% confidence on what people were going to eat for dinner.”

With a bout of microfinance experience in India, a PhD and a client trying to invent a new tea flavour, Tugce founded Streetbees to give consumers a voice when brands design new products. Today, Streetbees is a UK startup disrupting the $45bn market research industry by providing grassroot insights for global clients with access to over a million ‘bees’ on the platform in over 80 countries.

  continue reading

36 episode

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iconBagikan
 
Manage episode 192057600 series 1770961
Konten disediakan oleh Samira Sohail: Business Strategist | Reckless Dreamer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Samira Sohail: Business Strategist | Reckless Dreamer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“For one client, we improved the prediction power from 23%, worse than chance, to 86% confidence on what people were going to eat for dinner.”

With a bout of microfinance experience in India, a PhD and a client trying to invent a new tea flavour, Tugce founded Streetbees to give consumers a voice when brands design new products. Today, Streetbees is a UK startup disrupting the $45bn market research industry by providing grassroot insights for global clients with access to over a million ‘bees’ on the platform in over 80 countries.

  continue reading

36 episode

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