How To Market Your Brand Like Taylor Swift On Tour

Scale My Ecommerce Store

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure?

With an estimated spending of $1300 on tickets, travel, accommodation, and merchandise, it's clear that attending a Taylor Swift concert was more than just a show—it was a pilgrimage for fans.

So for this episode, grab your sparkly outfits and get ready to uncover the marketing strategies and business lessons that makes the Eras Tour an unforgettable journey for fans and a lucrative venture for Taylor Swift, and how you can effectively apply these mega strategies to your own business marketing.

For the full show notes visit https://www.catherinelangman.com/episode-215/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/