Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20

Scale of One to Tech

You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest.

Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’.

We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more!

This episode covers

• Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific years
• The role of marketing in a business’ overall efforts to highly focus their product/service
• Nude’s achievements to date, and their success on Apple’s App Store
• Network effects, and using a product-led approach to convert customers into advocates
• The challenge of being more native when creating content for specific channels & platforms

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
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