Leadership in the Hybrid Workplace with Trinny London’s CMO, Shira Feuer #14

Scale of One to Tech

Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through.

As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry and The Walt Disney Company.

Join us as we discuss the differing approaches to marketing within massive scale companies and fast-growing startups, the need to continuously invest in culture, and hiring new team members who believe in your brand’s vision.

This episode covers

• The biggest challenges facing CMOs in the coming year
• Continuous investment in culture
• Curating a community which posts more than marketing content
• Brand marketing vs performance marketing at various growth stages
• Major differences between large corporates and small, speedy startups

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