8: How Troy Trewin Scaled an Online Course for Distilleries by 500% in Less Than Two Years

Scale Tales

Growing up, Troy Trewin always knew he wanted to be an entrepreneur. He witnessed the successes as well as the struggles of his family’s business, so he had a leg up on what it took to grow and scale a company. So, after three years of working for one of the world’s top accounting firms, he started two internet companies.

When he realized he grew weary of running service-based businesses, Troy decided to shift into managing product-based businesses.

The product of choice?

Whisky!

It was 2011 and over the next decade, his involvement in the distillery business included everything from helping a friend start a distillery from the ground up to functioning as CEO over distilleries to serving on the boards of many other distilleries. When a friend mentioned having trouble scaling a Whisky Academy business in 2019, Troy suggested she change the business model from in-person to online.

The timing could not have been more perfect – he along with two others joined forces with his friend in a partnership that started The Distillers Institute. In this scale tale, Troy details how they set an operational foundation that enabled them to legalize their partnership, build an online course, and launch it in only 9 months…during a pandemic!

Discover how they scaled from 60 students to 400 in less than two years, as well as the people, processes, and tools they leveraged to achieve this scale, and their plans for expanding across the world!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

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