Conducting a Market Analysis of Your Research to Lay the Groundwork for Your Book Proposal

Scholarly Communication

In the third episode of Publish My Book, Avi dives into one of the most important stages of the publishing journey: writing the book proposal. Avi poses a fundamental first step you should take before putting pen to paper - conducting a thorough market analysis of your research. By identifying key criteria in your market analysis, you will be equipped to more effectively present your target acquisitions editor with a convincing proposal that not only highlights your research’s impact but also why it can sell and how it can contribute to their existing portfolio.

Related resources:

• How to Get a Contract from a Reputable Academic Publisher Before You Write Your Book
• Hear from acquisitions editors: The Authors Handbook to Academic Book Publishing
• Identify your current stage within the publishing journey (and navigate the rest of the journey with success!)

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