The 🗄️🔒 SECRETS 🔒🗄️ of B2B Marketing To Large Enterprise Companies

ScreamingBox Technology & Business Rundown

In this podcast, Botond Seres, and Dave Erickson, are going to see into the global world of B2B Marketing, with our guest Reggie James, Founder of Digital Clarity.

Getting his start in publishing, and then working for AltaVista & Yahoo as a Business Development leader for search and publishing services; Reggie gained a deep understanding of how to sell and market B2B with some of the biggest global companies.

20 years ago he founded his Digital Marketing agency Digital Clarity, which is focused on Digital Marketing and customer acquisition strategies, Paid Search and SEO campaigns across various vertical sectors and helping CEO’s grow their businesses in the digital economy.

Summary Timeline:

0:00 Unique challenges faced by B2B tech companies in marketing their products/services.
7:19 B2B sales strategies for tech companies.
17:06 B2B marketing strategies, focusing on authenticity and human connection.
24:02 Branding and authenticity in the tech industry.
31:37 Marketing strategies and the importance of understanding core customers.
36:30 Advertising and branding, focusing on authenticity and consistency.
43:07 The future of B2B marketing, sustainability, and adapting to change.
50:27 B2B marketing strategies and the role of human connection in sales.
54:14 AI in digital marketing
56:15 Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Reggie James = https://uk.linkedin.com/in/reggiejames

Website = https://www.digital-clarity.com/

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ADDITION NOTES:

Reggie James: Helping CEO’s grow their businesses in the digital economy | Founder Digital Clarity, Trusted Advisor, Experienced Digital Strategist & B2B Growth Specialist

Helping forward thinking companies serious about online growth through search, social media and content marketing.

Each week I am fortunate enough to speak to several business owners and senior marketers who have a decent digital presence though they can often feel they deserve more. Typically I help directors and companies who:

• Have a good web presence however a dip in statistics, especially Google and Social Media, means they have missed their targets
• Appreciate the power of digital marketing but just can’t dedicate the time and energy, resulting in a loss of easily earned revenue
• Have a great service though feel they are not conveying this to the right audience and in turn losing out to competition

Through the agency Digital Clarity we offer:

• Consultancy in Digital Marketing and customer acquisition strategies.
• Running Paid Search and SEO campaign across various vertical sector
• Social Media strategy, planning and execution
• Auditing web assets (websites, apps etc.) fixing and optimising

Having worked at Search Engines and marketing led organisations over the years, my agency has been critical to the success of numerous companies, having helped them achieve amazing returns that have transformed their organisations.

Experience:

Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.
Digital ClarityDigital Clarity
Jan 2002 - Present · 22 yrs 3 mos
London, United Kingdom & Los Angeles, USLondon, United Kingdom & Los Angeles, US
Digital Communication, Digital Strategy and +3 skills

Forget B2B or B2C, it’s Human to Human - Digital ClarityForget B2B or B2C, it’s Human to Human - Digital Clarity
The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.

Yahoo
Business Development, EMEA | AltaVista & Yahoo Inc.Business Development
Jan 1999 - Sep 2001 · 2 yrs 9 mos
London, United KingdomLondon, United Kingdom

Yahoo & Google Together Again In New Search DealYahoo & Google Together Again In New Search Deal
International Sales EMEAInternational Sales EMEA

Yahoo! NewsYahoo! News
1999 - 2001 · 2 yrs
Singapore & LondonSingapore & London