The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Key events and attribution in GA4 with Dana DiTomaso
MP3•Beranda episode
Manage episode 416723746 series 2621138
Konten disediakan oleh Candour. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Candour atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
258 episode
MP3•Beranda episode
Manage episode 416723746 series 2621138
Konten disediakan oleh Candour. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Candour atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
258 episode
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