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Key events and attribution in GA4 with Dana DiTomaso

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Manage episode 416723746 series 2621138
Konten disediakan oleh Candour. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Candour atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition
  • What’s the difference between them?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

Follow Dana:

  continue reading

258 episode

Artwork
iconBagikan
 
Manage episode 416723746 series 2621138
Konten disediakan oleh Candour. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Candour atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition
  • What’s the difference between them?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

Follow Dana:

  continue reading

258 episode

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