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Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
Manage episode 426811660 series 1128905
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
Recent Posts
Second City Works presents “Getting to Yes, And”
166 episode
Manage episode 426811660 series 1128905
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
Recent Posts
Second City Works presents “Getting to Yes, And”
166 episode
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