Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

Secrets To Scaling Your Ecommerce Brand

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From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.
In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences.
Listen and learn in this episode!

Key takeaways from this episode:

• The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.
• The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.
• The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.

Recommended Podcast/Audiobook:

Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4

Recommended Apps/Tools:

Zendesk: https://www.zendesk.com

Sendlane: https://www.sendlane.com/

EOS System: https://www.eosworldwide.com/eos-model

Today’s Guest:

Sarah Todd, the former co-owner of 420 Science, has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online. Her expertise extends to business negotiation, problem-solving, and the importance of design and exceptional customer service in e-commerce.

Connect and learn more about Sarah:

LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/

Email: [e-mail]

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend