Ep 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan West

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Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.

In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.
• Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).
• Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.
• Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.
• Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.

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In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend