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Guess where the money is, community or events?
Manage episode 434414931 series 3530732
Konten disediakan oleh Katrina Van Huss and Katrina VanHuss. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Katrina Van Huss and Katrina VanHuss atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.
Need somewhere to get immediate help from experienced peers, without judgment? Here you go.
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