Ep. 177: Chris Smith Shares How to Market Effectively to Your Audience

Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

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4+ y ago

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How do you market?

Do you post on social media, and hope for the best? Are you trying to connect with your audience, wondering exactly where they are, and how you can connect with them?

But are likes lagging, and does your content feel like it’s falling short?

Or is your social media targeted and effective, with content that turns heads and brings in leads?

Marketing is an art and a science, all rolled into one!

You can create content for your audience, and I totally recommend that you do that! But combine relatable content with a solid marketing strategy, and you’ll begin to see next-level results as you’re connecting with your audience!

This week on the Selling the Dream podcast, I’m talking to Chris Smith, the co-founder of Curaytor and the co-author of Peoplework. He has been paid to speak 100's of times on the topics of lead generation, Facebook Advertising, Lead Conversion, CRM, email marketing and customer service.

I met Chris at a networking event, and just absolutely thought the world of him! We’ve stayed in touch since then, and I had to invite him to be on this week’s episode of the Selling the Dream podcast! We talk about marketing, and how you can grow your business and connect with your clients even during a downturn in the economy!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the episode and this week’s guest, Chris Smith.
Chris shares about his career, and how he ended up with Curaytor.
“I was just a kid that had a passion for his career.”
Sometimes you have to take the scripts and what people are saying, and just start flipping things around so that you’re asking the right questions.
There’s an art and a science to marketing! You have to massage and manipulate the message.
Chris shares about funnels, and how they impact the sales process.
If you’re an older agent, it’s not too late for you to learn!
Chris shares some basic advertising techniques (like creating an information gap) you can use to get information from users!
The fortune is in the followup!
Your script has to have a flow! You have to know what you’re going to say before you try to say it.
Know exactly where your audience is! If they are on Facebook, don’t try to market on TikTok! If they’re on Instagram, market to them there!
If you’re going to market geographically, Facebook has advertising tools to help you target your audience.
How much (and what) should you post on Facebook? Chris shares how you can use Facebook ad manager to help understand your audience!
If you’re going to dig into Facebook ads, hire an expert! They’ll be able to guide you through the process!
Chris shares more about Curaytor, and how they work!
In the second home market, you’re used to working with potential clients and buyers remotely! Keep working on planting those seeds to be able to nurture those transactions!
Create content and market it for your audience! These challenges can help connect you and your audience.
Chris shares his advice for how to come out of the COVID-19 crisis post-pandemic!
If you are a brand new agent, find someone who is successful and study what they are doing! Learn from what they are doing!
There are tons of proven frameworks for success: you don’t have to start over every single time you try something new!
Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Chris Smith:

Connect with me (Tom):

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Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

220 episode

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