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Emotion in Advertising = Dollars in Biz
Manage episode 452128626 series 2616172
Konten disediakan oleh Johnny Molson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Johnny Molson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.
With commentary from:
Roy H. Williams/Wizard of Ads
Orlando Wood/System 1 Group
Harry Beckwith/Author
Matt Owens/System 1 Group
Zach Atherton/Harmon Brothers
55 episode
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