BOW 091: Licia Morelli: How To Get Bad-ass Testimonials and Referrals

The Business of Writing Podcast

In This Episode:

Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own!

Our guest today really pulled out the good stuff for us in this interview.

Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.

She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.

Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.

Grab a notebook and buckle up for this one!

Episode Highlights

• How Licia launched her writing career by telling jokes on twitter
• Her “single person” copy tactic that guarantees her work will hit hte mark
• How she gets bad-ass testimonials (and measurable results!) from her clients
• Her system for using “The 5 Love Languages” to get incredible case study’s and proof for your biz
• How to get testimonials for a brand new offer that’s never been sold before
• Licia’s system for getting long-term clients who book out full days with her months in advance
• How to manage a busy roster, your personal life, creative work, and the functional part of your biz without going crazy
• Why Licia DOESN’T raise her prices

And plenty more along the way. Get the resources mentioned in this episode below.