EP 8:2 Turning 25K into 50K: A Car Salesman's Coaching to Doubling His Sales and Income

Millionaire Car Salesman Podcast

This week’s episode, on the Millionaire Car Salesman Podcast, is an action-packed one! Host Sean V. Bradley coaches Ray McLaughlin II; top performer at Koons Ford of Baltimore a multi-billion dollar dealer group. Sean discusses vital action plans on how Ray can double his monthly car units and income! Ray highlights the importance of having a strong leader who leads by example and the benefits of working for a company that values customer satisfaction. Ray also discusses the significance of money in the automotive industry and the need to focus on making more money without feeling guilty about it.

Sean discusses the power of social media and building a personal brand to attract more customers, and additionally explores the idea of hiring referral agents and creating a network of people who can bring in more business! If you’re looking to literally double your sales, you won’t want to miss this episode!

Key Takeaways:

• Working for a company that values customer satisfaction and provides a positive work environment is crucial for success in the automotive industry

• Money is an important tool that should be used to create experiences and opportunities

• Having a strong leader who leads by example and is dedicated to the success of the team is essential for a thriving dealership

• Consistency and organization are key factors in achieving success in car sales

• Leveraging social media platforms like Instagram and Facebook can help build a strong personal brand and attract more customers

• Hiring referral agents and creating a network of people who can bring in more business can be a valuable strategy for increasing sales

• Investing in real estate can provide passive income and help build wealth

"If you're not willing to bet on yourself every single day, if you're not willing to wake up and have that confidence every single day, if you aren't willing to grind, just do something else, bro." - Ray McLaughlin II

"Invest in yourself, invest in your business, and invest in your money. That's how you become wealthy." - Sean Bradley

About Ray McLaughlin II

Ray McLaughlin II is a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group on the East Coast. With 15 years of experience in the automotive industry, Ray has consistently sold over 30 cars a month and has earned over $200,000 in a year. He is known for his customer-oriented approach and his dedication to providing the best service to his clients.

The Secrets to Success in Automotive Sales: Insights from a Top Performer

Introduction

In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry.

Theme 1: The Importance of Leadership and Company Culture

One of the key factors that sets Koons Ford of Baltimore apart from other dealerships is its exceptional leadership and company culture. Ray highlights the impact of having a general manager like Dennis Colossus, who leads by example and fosters a positive work environment. Dennis's hands-on approach, dedication to customer service, and strong work ethic have earned him the respect and admiration of the entire team. Ray emphasizes that having a leader who is present on the front lines and genuinely cares about the success of the salespeople creates a sense of unity and inspires everyone to perform at their best.

According to Ray, "I tell people all the time, if you got time to complain, bitch, and moan, you aren't busy enough selling cars, man." This mindset of focusing on the work and delivering exceptional customer service is ingrained in the dealership's culture, thanks to the leadership of Dennis and the entire management team.

Ray also emphasizes the importance of company culture in driving success. He notes that Koons Ford of Baltimore has a high-volume dealership with a team of experienced salespeople who have been with the company for many years. This level of expertise and longevity is a testament to the positive work environment and the opportunities for growth and success that the dealership provides. Ray's experience at other dealerships has allowed him to appreciate the unique qualities of Koons Ford and recognize the impact of a supportive and empowering company culture.

Theme 2: The Significance of Consistency and Organization

Consistency and organization are two key factors that have contributed to Ray's success in automotive sales. He emphasizes the importance of being consistent in all aspects of the job, from maintaining the same phone number for 15 years to consistently providing exceptional customer service. By being reliable and trustworthy, Ray has built long-lasting relationships with his customers, resulting in repeat business and referrals.

Ray also stresses the importance of organization in managing his workload effectively. As a top performer, he understands the value of being organized and having a structured approach to his daily tasks. By staying organized, Ray is able to prioritize his time and focus on activities that yield the greatest results. This level of organization allows him to provide personalized attention to each customer and ensure that their needs are met.

According to Ray, "I guarantee those people that they send to me 100%, they'll get the lowest price, they'll get the best rate, the car be clean, the car be gas." This commitment to delivering a consistently exceptional experience to every customer is a testament to Ray's dedication to his craft and his understanding of the importance of consistency.

Theme 3: The Power of Social Media and Online Presence

In today's digital age, social media has become a powerful tool for automotive sales professionals. Ray recognizes the significance of social media in reaching a wider audience and building a personal brand. He actively uses platforms like Instagram and Facebook to showcase his expertise, share customer testimonials, and promote special offers. By leveraging social media, Ray is able to stay connected with his customers and attract new prospects.

Ray also expresses his interest in exploring TikTok as a platform to expand his online presence. He acknowledges the potential of TikTok in reaching a younger demographic and creating engaging content that resonates with potential customers. By embracing social media and staying active on various platforms, Ray is able to establish himself as a trusted authority in the automotive industry and attract a steady stream of leads.

According to Ray, "I plan on texting you, I plan on emailing you. I plan on harassing you, man." This statement reflects Ray's enthusiasm for utilizing digital platforms to connect with industry experts and continue his learning and growth in the field of automotive sales.

Theme 4: The Value of Referrals and Word-of-Mouth Marketing

Referrals and word-of-mouth marketing are invaluable sources of business in the automotive sales industry. Ray understands the power of customer testimonials and positive reviews in generating new leads. He actively encourages his customers to share their experiences and refer their friends and family to him. By providing exceptional service and going above and beyond for his customers, Ray has built a strong reputation and a loyal customer base.

Ray also highlights the importance of leveraging personal connections and networks to expand his reach. He suggests tapping into organizations and communities, such as churches, to establish referral programs and offer exclusive benefits to members. By nurturing these relationships and providing exceptional service, Ray is able to generate a steady stream of referrals and maintain a thriving business.

According to Ray, "I'm going to call you Chill Bump Sean, man, I'm going to call you Goosebump Bradley, man, for real." This lighthearted comment reflects Ray's appreciation for the insights and strategies shared by Sean during their conversation and his excitement about implementing them in his own business.

Conclusion

In the highly competitive world of automotive sales, success requires a combination of leadership, consistency, organization, online presence, and word-of-mouth marketing. Ray McLaughlin II, a top performer at Koons Ford of Baltimore, exemplifies these qualities and has achieved remarkable results in his career. By following his insights and strategies, automotive sales professionals can enhance their performance, build strong customer relationships, and drive business growth. The key takeaways from Ray's experiences include the importance of strong leadership and company culture, the power of consistency and organization, the value of social media and online presence, and the significance of referrals and word-of-mouth marketing. By implementing these strategies, automotive sales professionals can elevate their success and thrive in a competitive industry.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

Win the Game of Googleopoly: Unlocking the secret strategy of search engines.

The Millionaire Car Salesman Podcast is Proudly Sponsored By:

Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.

Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!

Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!