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022: Lawyers, Do You Want Fries With That - The Cross-Selling Conundrum
Manage episode 278176033 series 2827074
Konten disediakan oleh Nancy Myrland, Legal Marketing and Business Development Advisor, Nancy Myrland, Legal Marketing, and Business Development Advisor. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Nancy Myrland, Legal Marketing and Business Development Advisor, Nancy Myrland, Legal Marketing, and Business Development Advisor atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?"
The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship.
Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
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