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114 - Should you call your business 'vegan'?
Manage episode 398311126 series 2831692
Konten disediakan oleh David Pannell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh David Pannell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?
In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?
Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe
Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!
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🌱✊Is your vegan business your activism?
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