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Business growth via a lighter, nimbler way -- "Gentle Launches"
Manage episode 413735245 series 2841820
Watch/listen to this episode first…
Follow-up question I received:
"So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? "
My response:
I would go ahead and launch (as the very next thing) the offer test that did the best. Basically, sell it while it's hot 😄 because it could be something in the culture or timing that's making your audience more interested in that one right now compared to the others, so... don't wait, assuming it'll be hot later (or that you'll be interested later!)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
319 episode
Manage episode 413735245 series 2841820
Watch/listen to this episode first…
Follow-up question I received:
"So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? "
My response:
I would go ahead and launch (as the very next thing) the offer test that did the best. Basically, sell it while it's hot 😄 because it could be something in the culture or timing that's making your audience more interested in that one right now compared to the others, so... don't wait, assuming it'll be hot later (or that you'll be interested later!)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
319 episode
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