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The PROPER Way to Advertise a Sale
Manage episode 321025438 series 2918784
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Research from Les Binet and Peter Field:
https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/
Their book, The Long and the Short of it:
https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/
Mark Ritson article on price promotions:
https://www.marketingweek.com/ritson-era-price-promotions-over/
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