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111 - SEO - Where to Start?
Manage episode 374569746 series 2931779
Konten disediakan oleh Gert Mellak, SEO, Gert Mellak, and SEO. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Gert Mellak, SEO, Gert Mellak, and SEO atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.
Podcast Highlights:
00:00 Prologue
00:44 Podcast Intro
00:54 Introduction to the episode topic
01:28 Why is there a need to put a big focus on the initial phases of a new project?
02:02 What is an onboarding call? (...What are the two reasons why it is important?
02:44 The onboarding process
04:07 How does SEO Leverage ensure that their process brings you closer to your goals?
04:46 Why is an external audit necessary when you are doing SEO in-house?
06:17 Focus on high-priority items with the team and resources.
07:24 Recap
08:03 End
Resources:
The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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