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The Principles Of Purpose
Manage episode 296225062 series 2935197
Konten disediakan oleh Afdhel Aziz & Bobby Jones, Afdhel Aziz, and Bobby Jones. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Afdhel Aziz & Bobby Jones, Afdhel Aziz, and Bobby Jones atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
"It's time to reboot capitalism. And Purpose is the source code."
Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose.
Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and Activision, they outline nine timeless Principles designed to help business leaders attract the new generation of socially aware consumers, purpose-driven employees and impact-driven investors.
Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com
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