GMH EU: State of the European Short-Term Rental Industry in 2024 with Simon Lehmann

Good Morning Hospitality

In this special episode of Good Morning Hospitality EU, Leo Walton and Simon Lehmann, CEO of AJL Atelier, explore the evolving landscape of the European short-term rental market. Simon shares his expert insights on the ongoing fragmentation of the market, emphasizing how the sector remains hyperlocal, with even the largest players holding a small market share. He highlights the role of technology in allowing smaller property managers to compete while addressing the growing impact of regulations, particularly in urban areas, and the challenges they pose to operators.

Simon predicts tougher times ahead for the industry, with falling ADRs and an oversupply of properties. However, he also identifies opportunities for growth in budget travel and niche sectors like camping. The discussion wraps up with a look at how AI could transform property search processes and optimize guest experiences. OTAs remain dominant but face potential disruption from niche platforms.

Tune in to learn how property managers can navigate these changes and position themselves for success in 2024 and beyond.

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