Amplifying Purpose-Driven Brands With Heather Holmes, Founder and CEO of Publicity for Good

Top Business Leaders Show

Heather Holmes is the Founder and CEO of Publicity for Good, a millennial-run communications firm that provides high-level disruptive publicity and social media services across industries. A seasoned professional in communication and marketing, Heather is dedicated to fostering community growth and brand development. With an inspiring journey guiding aspiring PR professionals and entrepreneurs, she champions ethical values, as demonstrated by her unique lifestyle of living off the land. Her dedication to sustainable living and self-sufficiency adds depth to her expertise, which extends to nationally recognized food brands and restaurants.

In this episode…

The public relations industry can play a crucial role in amplifying brand stories and driving positive impact. What strategic approaches and mindsets are key to growing a purpose-driven business in this industry?

According to Heather Holmes, a public relations veteran, authentically connecting your brand's story to meaningful causes and current trends is crucial. Inspired by PR's power to reach new audiences and scale businesses, Heather started her own agency with the goal of amplifying brands that create positive change. Despite facing challenges like the pandemic, her consistency, entrepreneurial spirit, and focus on pitching relevant narratives enabled Publicity for Good to grow from a startup to a team of 30, generating millions of impressions. For long-term success, it’s important to integrate authentic storytelling, leverage connections, understand what the media wants, and align PR with the overall marketing strategy.

On this episode of the Top Business Leaders Show, Heather Holmes, the Founder and CEO of Publicity for Good, joins Rise25's Chad Franzen. Heather discusses her journey to building Publicity for Good into a renowned, purpose-driven PR agency, and shares insights on the power of storytelling and media relationships to amplify brands and drive positive change. She also delves into balancing entrepreneurship and parenthood, her vision for her agency, and strategies for successful PR campaigns.