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Why I chose an alias for my last name
Manage episode 338441128 series 3011468
Konten disediakan oleh Andrea TheoJohn. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrea TheoJohn atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Getting married at 40 posed many new challenges (and opportunities!): one of them being what to do with my new last name. I wanted to take the surname of my husband, but I also wanted to be mindful of my own brand that I've built over these first four decades of my life - as well as my entire professional career, nearly two decades at the time. If I had to legally change my name (again, my choice), as a marketer / brander, I wanted it to be to my advantage. Changing from Smith (my maiden name) to Johnson (my new legal surname), wasn't much of a difference, short of 3 extra letters and a move up in the alphabet. Johnson is just as common as Smith - so I got no change in uniqueness there from a business perspective. So I had the brilliant idea of adopting an alias my husband has on social media. This video is about the thought process surrounding that decision - including understanding whether or not that was legally possible to do and how to help people understand the difference between my new legal last name versus my public, business-oriented alias last name.
- WEBSITE: https://40yearoldbride.com/
- FACEBOOK GROUP: https://bit.ly/40yobfacebook
- EMAIL LIST: https://bit.ly/40yobemail
- FREEBIE: https://bit.ly/40YOB
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