Ian Garlic on "Tao Te Ching"

One Book That Changed My Life

The “Tao Te Ching” is an ancient work with highly relevant teachings today. In fact, if you’ve read some of the modern era’s greatest books on mindset, spirituality and time management, you’ll discover concepts that track back to this book.

What does the “Tao Te Ching” teach us about what’s important, and the value of living in the present? How do we balance setting goals with doing the work for its own sake?

In this episode, I’m joined by online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show, Ian Garlic. He shares the impact this book has had on his life and entrepreneurship journey.

Three Things You’ll Learn In This Episode

The best salespeople collect stories

The stories of our customers and clients can be the thing that inspires and compels our prospects. It’s been proven that when we tell a story with emotion, people are more likely to do what we ask them afterwards.

Detach from outcomes

As entrepreneurs it’s really easy to solely attach value to outcomes and accomplished goals instead of seeing the value of whatever we’re doing in the present moment. If we’re running on the motor of getting through a task to get to the next thing, doing something for its own sake changes how we move through our day.

The danger of thinking we know everything

A cup that’s full to the brim has the least value because it leaves zero room for new insights. When we think we’ve reached the height of our knowledge, we close ourselves off and make it impossible to learn anything to grow.

Guest Bio

Ian Garlic is an online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show. For over 10 years, he has helped service-based businesses (from lawyers to SaaS companies to highly complex industries) find their most powerful client stories, capture them on video, and deliver them at the perfect time to guarantee MORE leads, BETTER clients, and MORE sales. People remember, share, & BUY stories. Stories resonate with potential prospects, allowing you to become their friend & the authority. When you use video the RIGHT WAY, along the customer journey, prospects see you as the GO-TO expert in your industry. You become a TRUSTED ADVISOR before meeting them.

For more information and to connect with Ian go to https://www.linkedin.com/in/iangarlic/ and mention this show, and find The Garlic Marketing Show on your podcast platform of choice!