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GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
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Konten disediakan oleh Rick Dronkers. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rick Dronkers atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it.
You can follow Petri on LinkedIn or check out his company website.
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Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu/episode-020/
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