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Erika Wykes-Sneyd, Chief Marketing Officer of Adidas Originals Collaborations & Basketball, Head of Adidas Web3 Studio
Manage episode 339038094 series 3346400
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In this episode, we sit down with the incredible CMO to discuss:
- Erika's career across a wide variety of industries including retail, gaming, sports, automotive, tech and advertising.
- Connecting commerce with culture
- Adidas' initiative into the Metaverse
- Why organizations don't exist and how people bound by ideas do
- How originality unites identity, passions, causes, each other and brands
Please enjoy this powerful conversation and listen to Adidas' voyage into the metaverse with the gamechanger, Erika Wykes-Sneyd.
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