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Car Count Isn't Your Problem with Chris Cotton [E028]
Manage episode 350940713 series 3367696
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Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network
Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.
Talking Points
- Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
- What is your average estimate?
- Your job as the shop owner is to drive processes and procedures.
- Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.
Lagniappe (Books, Links, Other Podcasts, etc)
- Podcast - Are You a Thermostat or a Thermometer?
How To Get In Touch with Chris
Website - https://autoshopcoaching.com
Email - chris@autofixsos.com
Phone - (580) 491-3519
How To Get In Touch with Kim and Brian Walker
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks to our partner, RepairPal. Visit the Web HERE
138 episode
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