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From Idea to Market Leader: The Easy Crypto Journey with Janine Grainger
Manage episode 447484504 series 3369519
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Episode Summary
In this episode of the Fintechfun Podcast, Chris Titley interviews Janine Grainger, founder and CEO of Easy Crypto. Janine shares the story of how Easy Crypto was founded in 2017 by her and her brother in New Zealand, aiming to simplify access to cryptocurrencies. She discusses the challenges they faced, including the regulatory landscape, rapid market changes, and the integration of new technologies. Janine also talks about the company’s growth trajectory, pivotal moments like their record-setting capital raise in 2021, and their expansion into Australia. With insights into their product development strategy and the complexities of the cryptocurrency market, Janine also delves into the importance of customer education and protection against scams. The episode provides a comprehensive look into the founding and growth of Easy Crypto and Janine’s perspectives on cryptocurrency trends and market dynamics.
Key Takeaways
00:00 Introduction to the Fintechfun Podcast
00:13 The Birth of Easy Crypto
01:13 Cryptocurrency in 2017: A New Frontier
01:36 Navigating the Early Challenges
02:43 Expansion and Growth
04:49 The Evolution of Cryptocurrency
05:34 Managing a Diverse Portfolio
07:37 Building a User-Centric Product
08:18 Market Dynamics and Trading Insights
10:01 Education and User Protection
11:29 Future Aspirations for Easy Crypto
12:21 Balancing Work and Personal Life
15:08 Conclusion and Final Thoughts
Thanks to our sponsors for helping to make this episode of Fintechfun possible:
Vanta: Join 7,000 global companies like Atlassian and Dovetail that use Vanta to build trust and prove security in real-time.
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