How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton
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If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.
You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton
In this episode, you will be able to:
- Mastering the Art of Transitioning to Short-Term Rentals in Ontario.
- Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.
- Unveiling Proven Strategies for Increasing Direct Bookings.
- Navigating the Impact of Regulations on Short-Term Rentals.
- Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.
My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.
Connect with Brianne:
https://www.instagram.com/junctionhousepm/
https://www.instagram.com/junctionhousegetaways/
Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie
The key moments in this episode are:
00:00:00 - Introduction and Background
00:02:36 - Portfolio Expansion
00:08:45 - Operational Challenges
00:10:02 - Marketing Strategies
00:11:42 - Amenities and Guest Experiences
00:13:54 - Pros and Cons of Urban Market
00:14:57 - Rural Market Unique Opportunities
00:16:15 - Regulatory Concerns and Industry Impact
00:19:13 - Local Community Engagement
00:21:30 - Direct Booking Success and Freedom
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub
122 episode