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How to Build a Better Product By Better Understanding Customers | With Bear Liu
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How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities?
That’s what we're going to be covering today with a man who's an award-winning podcaster, a design mentor at Springboard and CareerFoundry, and product designer at Xero.
A warm welcome to the Strategic Marketing Show, Bear Liu.
You can find Bear over at beartalking.com.
Topics discussed on this episode include:
- What do you mean by understanding customers first?
- How do you use that information in the design of your product?
- How does better understanding your customer impact your content?
- You say that design, implementation, and marketing should be a holistic journey - what do you mean by that?
- How does understanding customers ultimately increase the bottom line?
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