S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients

The Podcast Space

Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?

It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.

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Chapters:

• 00:00 Introduction: Why Your Podcast Isn't Growing
• 00:28 Identifying Content Strategy Problems
• 00:45 Taking Calculated Risks on Your Podcast
• 01:29 Avoiding Repetitive Topics on Your Content Planner
• 02:49 Diversifying Guest Selection To Grow Your Podcast
• 05:36 Effective Content Strategy for Podcasters
• 07:07 Collaborating with Other Hosts
• 08:26 Improving Podcast Interview Techniques To Stand Out
• 09:46 Connecting Products and Services
• 11:24 Going In-Depth with Podcast Content Strategy
• 14:18 Conclusion and Call to Action

Broadening Your Guest Base

Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients

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