How George Torres Influences Media and Culture with Sofrito for Your Soul

How to Scale a Business

George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and quickly grew into a popular platform celebrating Latin culture. George delves into how he navigated the challenges of monetizing his art and the importance of aligning business opportunities with personal values. The conversation also explores George’s approach to storytelling, emphasizing the power of personal memories and community-oriented narratives. George’s insights offer valuable lessons on combining passion with entrepreneurship to make a meaningful impact.

Chapters:

• 00:00:00 - Meet George Torres: Brooklyn's Own Media Visionary
• 00:01:30 - Unveiling 'Sofrito for Your Soul' – A Cultural Beacon
• 00:02:53 - Mastering the Blend: Art, Media, and Entrepreneurship
• 00:05:41 - The Power of Storytelling in Business and Community
• 00:07:23 - George's Path: From Passion Project to Cultural Platform
• 00:09:10 - Engaging Communities Through Authentic Narratives
• 00:11:32 - The Impact of Storytelling on Cultural Preservation
• 00:13:06 - Real Talk: Lessons on True Values in Branding
• 00:15:30 - Navigating Partnerships: Aligning Brand Values with Community Expectations
• 00:18:55 - Peering into the Future: Mental Health and the Entrepreneurial Spirit
• 00:22:03 - Wrapping Up: George's Key to Business Growth

Links And Resources:

• George on LinkedIn
• Siembra Academy
• Siembra Academy on LinkedIn
• Daily Sofrito
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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