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How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana
Manage episode 373157915 series 3452347
Konten disediakan oleh Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.
Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.
Kyle and Erik discuss:
- How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.
- Bridging the gap between online and offline experience.
- Reliance on discounts and sales isn't necessary to maintain brand value.
- The value of retail stores in enhancing the customer experience and building trust.
- Owning first-party data and moving away from relying on third-party pixels.
- Importance of understanding visitor identities for personalization and conversion optimization.
- Creative alternatives for engaging visitors and capturing data.
Host: Erik Christiansen
Guest: Kyle Brucculeri
28 episode
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